Incubated at the Daily News Innovation Lab and accelerated at Matter where LPs include: AP, Hearst, Tribune, Knight Foundation, and more, Optimera creates PubTech: revenue optimizations exclusively for publishers.
In 2015, the digital advertising ecosystem determined that only 30% of all online advertising was viewable. Advertisers responded by demanding viewability, but publishers had no way to surface viewable ad positions and optimize delivery toward them.
Proposed market solutions were a heavy manual burden for AdOps teams, expensive and did not ensure that advertiser KPIs would be achieved.
Optimera was developed through a publisher’s unique lens to empower them to project and deliver viewable inventory without wasting impressions.
Optimera’s solutions for video optimization and Real-Time-Redesign empower publishers with code-on-page solutions that inform the ad platform to only deliver toward inventory that will achieve the advertiser’s desired results.