Video Viewability Optimization
A video specific set of algorithms was created to optimize revenue for video.
A specific set of tags was created and targeted to video viewability and video time viewable.
The data demonstrates that +70% viewable inventory creates significant lift.
Publishers are declining video campaigns because they lack the ability to optimize toward viewable, pre-roll events.
The Optimera Time In-View optimization is a key-value that informs DFP which ad positions across the site have the longest time in view.
Tags are created and targeted against different minimum times of viewability.
Optimera’s core technology surfaces your site’s most desirable inventory and automatically directs campaign delivery.
The 30 second mark has the largest increase in CTR and CPM. A focus should be made to maintain high time in-view where possible when selling 30 second pre-roll.