Optimera is an automated viewability targeting platform built by publishers for publishers. Incubated by our founder at the Daily News Innovation Lab to solve for viewability, Optimera offers publishers a way to easily automate ad operation work that is normally a heavy manual burden with low success results.

 

With a focus on making data actionable and profitable, Optimera continues to build a brand exclusively for publishers that monetizes and prioritizes their inventory as efficiently as possible. Instead of turning away business, Optimera partners with publishers, allowing them to confidently deliver ad campaigns that meet viewability thresholds every time: Direct, Private Marketplace, Open Exchange.

 

Optimera also provides automated solutions for video, mobile, native, content and has a predictive solution: Real Time Redesign.

 

Optimera’s clients include: Tribune, McClatchy, Bustle, LoveToKnow, Tampa Bay Times, She Media, US News & World Report, and is rapidly growing.

 


 

Opportunity:

Optimera solves inefficiencies for publishers so that they can focus on their core strengths: creating great content and user experiences. The result: lean team compositions, high ad revenue, and keeping publishers on the leading edge of related technology.

Join us now if you want to make a contribution to the growth and direction of our company; 1 – 3 years of experience preferred. 

 

All positions are based in New York City.

 

Ideal qualifications:

Basic knowledge of and appreciation for digital media and digital advertising. Terms that we say and hear every day: DFP, CPM, AdX, SSP, DSP, DMP, Programmatic, open exchange.

Optimera is a customer centric, early stage environment. Ideal candidates will have interest in and willingness to he shift responsibilities and make contributions toward a shared, desired outcome.

Seeking Candidates for the Following Roles:

 


 

Technical Account Manager

 

Work directly with Optimera’s founder to:

  • Lead implementation and troubleshooting during client on-boarding
  • Develop new features for Optimera’s core solution set
  • Ideate and develop new features and products

Desired skills and qualifications:

  • Using APIs to extract data from platforms
  • MySQL
  • PHP
  • Javascript
  • Understanding of website monetization/ad-tech
  • DFP experience a plus
  • Moving prospective clients through a free trial period to paying customer status
  • Onboard new clients
  • Reinforce the Optimera benefits to current clients
  • Create and communicate success metrics, benchmarks, ROI
  • Interact with Tech/Sales/Marketing to contribute insight for developing client facing presentations that demonstrate success

 


 

Client Success 

 

  • Excellent communication skills, particularly written, is essential
  • Prior client success experience
  • Iterate and progress current client success process
  • Ability to draw clear and simple proof points from complex data
  • Create timelines, rally co-workers to ensure meeting deadlines
  • Quick and intelligent responses to client requests
  • Notice, troubleshoot and solve issues quickly
  • Connect client pain points to inform product development and messaging

Desired skills and qualifications:

  • Prior client success experience
  • Facility with Excel/Google sheets
  • Google Ad Manager experience a plus
  • Google Analytics experience a plus

 


 

Sales Development 

 

  • Make an impact on Optimera’s business by creating a sales process, developing a robust pipeline and closing business
  • Working directly with the COO, this role entails creating prospect lists, outreaching to the right roles at publishers, presenting the Optimera solution set in a compelling way that results in in-person meetings.
  • An opportunity to connect with digital publishers and to grow in a sales capacity
  • High volume prospecting via email and phone.

Desired skills and qualifications:

  • Prior sales experience including high quantity email outreach with high conversion success
  • Facility with LinkedIn
  • Basic knowledge of SalesForce
  • Regular input of prospect and client data

 


 

Marketing – Freelance

  • Refine Optimera’s messaging through compelling storytelling. Develop and implement a social media strategy as well as regular email marketing campaigns resulting in customer loyalty and as a critical component of our sales process.
  • Create compelling materials to tell the Optimera story
  • Work seamlessly with sales to attract new business and to continually show value to current customers
  • Regular review of the competitive landscape that informs product development, messaging and marketing
  • Regularly update Optimera’s website and external facing profiles to reflect current messaging
  • Manage Optimera’s style guide
  • Productize new ideas
  • Manage press, internal and external communications

Desired skills and qualifications:

  • WordPress
  • MailChimp
  • LinkedIn
  • Twitter
  • Powerpoint / Google Drive

 


 

Please submit your resume and brief description of your qualifications to: info@optimera.nyc