Incubated at the Daily News Innovation Lab and accelerated at Matter where LPs include: AP, Hearst, Tribune, Knight Foundation, and more, Optimera creates PubTech: revenue optimizations exclusively for publishers.


In 2015, the digital advertising ecosystem determined that only 30% of all online advertising was viewable. Advertisers responded by demanding viewability, but publishers had no way to surface viewable ad positions and optimize delivery toward them.


Proposed market solutions were a heavy manual burden for AdOps teams, expensive and did not ensure that advertiser KPIs would be achieved.


Optimera was developed through a publisher’s unique lens to empower them to project and deliver viewable inventory without wasting impressions.


Optimera’s solutions for video optimization and Real-Time-Redesign empower publishers with code-on-page solutions that inform the ad platform to only deliver toward inventory that will achieve the advertiser’s desired results.


Keith Candiotti

Founder & Chief Executive Officer

Keith’s interest in disruptive technologies that solve inefficiencies for publishers lead him to found Optimera, an automated optimization engine that helps publishers project and deliver viewable inventory.

Optimera’s core offering is a utility that collects the viewability metrics of a website’s advertisements, scores the viewability of each ad placement, and then reports the score to the advertiser’s ad platform so ads can be delivered against viewability thresholds.

Instead of turning away business, Optimera helps publishers by allowing them to run ad campaigns that have viewability thresholds and achieving them every time.

Keith’s goal is to become a thought leader in the industry, helping to shape efficient processes that result in lean team compositions, high ad revenue, and keeping publishers on the leading edge of related technology.


Carrie Molay

Chief Operating Officer

Working at the intersection of media and technology and driving growth at early stage companies, Carrie’s career in publishing, recruiting, social and software has led her to join Optimera to fully develop the vision to solve publishers’ unique problems.


Publishers know their problems, Optimera solves them. Carrie is dedicated to building a company that supports what publishers do best and only: create great content and user experiences.



By Publishers for Publishers

Optimera’s key focus, starting with viewability, is to offer publishers a way to easily automate ad operation work that is normally a heavy manual burden resulting in low success.


With a focus on making data actionable and profitable, Optimera continues to build a brand exclusively for publishers that monetizes and prioritizes their inventory as efficiently as possible.