AdExchanger – July 2019
“Viewability is the mother of all metrics,”
– Keith Candiotti, Founder, Optimera
Ad Ops Manager Turned Ad Tech Founder Solves Viewability For Publishers
Matter Demo Day – June 2018
“Only 30% of all ads online are ever seen; 70% are not viewable; but 100% are paid for.”
– Keith Candiotti, Founder, Optimera
Medium – February 2018
Optimera: So you’re still trying to figure out ad viewability, too?
TechCrunch – August 2015
The New York Daily News Is Incubating An Ad-Tech Startup Called Optimera