Optimera creates a viewability floor that is agnostic of all advertising vendors and measurement methodologies. Instead of being yet another metric or a verification vendor, Optimera simply ensures that advertisers’ metrics are met without wasteful over-delivery or manual optimizations.
Before implementing Optimera, this campaign was only able to achieve an average viewability of 40%. In just a single click with Optimera, the publisher was able to achieve the advertiser’s minimum viewability threshold of 60% … instantly!
Receive an RFP with minimum viewability threshold.
Use Optimera to forecast relevant inventory
Achieve advertisers viewability every time. Guaranteed.
