Viewability drives revenue

Developed for Publishers,
by Publishers.

Why Optimera?
  • Empower sales to confidently sell viewable inventory
  • Direct ads to the most viewable positions in real time
  • Forecast viewable inventory
  • Create viewability targeting Private Marketplaces
  • Eliminate wasteful over delivery
  • Increase open exchange revenue
  • A faster way to optimize delivery towards viewability
  • Make your revenue stack work harder
Trusted By
Optimera was the first employee sponsored startup at the Daily News Innovation Lab. Optimera unlocked new revenue opportunities for the Daily News, and offered an enhanced value proposition to the Company's advertising partners. A win for everyone!

- Cyna Alderman, Managing Director, Senior Vice President, Corporate Development & General Counsel, New York Daily News

CTR Uplift


The more viewable the ad, the higher the click through rate.

Publishers that use Optimera see increases of 2x – 4x CTR!

Solutions for:
  • Display
  • Programmatic
  • Open Exchange
  • Native
  • Video
  • Mobile
  • Content
  • Predictive
  • Real Time Redesign


Optimera allows publishers to do what
they do best and optimizes the rest.