Optimizing Ad Campaign Performance Toward Viewability

Optimizing Ad Campaign Performance Toward Viewability

Enhancing the effectiveness of an ad campaign hinges on maximizing its visibility to a site’s visitors, a concept known as viewability. Viewability stands as a paramount concern for both publishers and advertisers. But what exactly does viewability entail? Viewability is a digital advertising metric that measures impressions that were seen…

Solutions with Synergy: Your Publisher Technology Roadmap

Solutions with Synergy: Your Publisher Technology Roadmap

Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers…

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it.  In this article,…

Measuring the measurers

Measuring the measurers

When the internet was new and digital advertising was in its infancy, advertisers had to blindly throw money and ad creatives at the interwebs and hope for something to stick. Fast forward to today. We now have access to illuminating data about where ads serve, who sees them, how conversions…

Optimera’s Viewability Targeting Guarantee

Optimera’s Viewability Targeting Guarantee

Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values:…