Measuring the measurers

Measuring the measurers

When the internet was new and digital advertising was in its infancy, advertisers had to blindly throw money and ad creatives at the interwebs and hope for something to stick. Fast forward to today. We now have access to illuminating data about where ads serve, who sees them, how conversions…

Optimera’s Viewability Targeting Guarantee

Optimera’s Viewability Targeting Guarantee

Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values:…