Building A Better Bid Request #NavigatorNYC
| Building A Better Bid Request |
| As buyers seek stronger signals to value impressions, gaps in ORTB and publisher data have led DSPs to rely on third-party inputs, often without publisher control. At #NavigatorNYC, Keith will share the stage with Mike Racic, President, Prebid and Jake Sullivan, Inventory & Ad Quality at Yahoo to discuss how to build a better bid request. As buyers seek stronger signals to value impressions, gaps in ORTB and publisher data have led DSPs to rely on third-party inputs — often without publisher control. This session shows publishers how to use tools like Prebid to manage and enhance signal quality, protect pricing, and stay competitive in the evolving programmatic landscape. This session shows publishers how to use tools like Prebid to manage and enhance signal quality, protect pricing, and stay competitive in the evolving programmatic landscape. |