Optimera on Oracle’s exit from the advertising business
Optimera’s suite of publishing technology began with a single product that allowed AdOps teams to optimize campaign delivery toward in-view inventory in order to achieve Viewability KPIs for advertisers. Optimera is now a publisher technology that includes a suite of solutions that increase publisher revenue and improve advertiser outcomes.
Oracle’s recent announcement to leave behind its ad business has publishers urgently looking for replacements for:
- Moat Analytics
- Contextual Intelligence
- Data Management Platform (DMP)
- Data Collaboration Platform (DCA)
- Digital Audiences
- BlueKai Marketplace
- OnRamp
- Data Enrichment/Data Append
- Offline Targeting
With Optimera in place, publishers have always had the ability to:
Direct Sold
- Forecast viewable inventory
- Create orders targeted at % viewability thresholds
- Validated by Moat and all other measurement vendors
Programmatic
- Identify buyers that seek viewable inventory
- Upsell open exchange to PMP
- Pathway to Direct
Optimera publishers typically surface 10% more viewable inventory, see a 20% CPM lift in the open exchange, and double CTR.
Optimera also provides publishers with value added viewability audits and reporting on inventory that includes:
- In view %
- In view time
- Universal interaction %
- Universal interaction time
- Dwell Time
- Hover Rate
- Invalid traffic rate
And, Optimera’s data provide publishers with a Smart Refresh product that uses URL level viewability and Time-In-View data to refresh Open Exchange, PMP and Direct impressions.
In addition to Optimera’s viewability capabilities, all of our solutions have synergy. Generate lift with a single implementation and contract.
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