To protect brand image and reputation, advertisers naturally want to align with content that reflects positively on their brand and therefore display their ads among content that they consider safe. Publishers used to place ads ROS, but as measurement vendors have spun up to inform the buy side of brand…
Whether you’re considering refreshing your advertising inventory for the first time, losing the vendor that powers your refresh, or seeking more ROI on your in-house refresh, Optimera’s Smart Refresh provides solutions for all three use cases. What is ad refresh? Based on predetermined parameters like viewability and time-in-view, when a…
Optimera’s suite of publishing technology began with a single product that allowed AdOps teams to optimize campaign delivery toward in-view inventory in order to achieve Viewability KPIs for advertisers. Optimera is now a publisher technology that includes a suite of solutions that increase publisher revenue and improve advertiser outcomes. Oracle’s recent…
Targeted Ad Delivery for Direct Sold and Programmatic Deals Quality content creators put Optimera’s publisher technology to work to increase their revenue and improve advertiser outcomes. In 2023 Optimera’s partners targeted: 1,641,129,762 impressions to achieve Direct Sold KPIs = $26,945,947.03 in publisher revenue Optimize toward quality As 2024 begins with…
Enhancing the effectiveness of an ad campaign hinges on maximizing its visibility to a site’s visitors, a concept known as viewability. Viewability stands as a paramount concern for both publishers and advertisers. But what exactly does viewability entail? Viewability is a digital advertising metric that measures impressions that were seen…