Solutions with Synergy: Your Publisher Technology Roadmap

Solutions with Synergy: Your Publisher Technology Roadmap

Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it.  In this article,…