Targeted Ad Delivery for Direct Sold and Programmatic Deals Quality content creators put Optimera’s publisher technology to work to increase their revenue and improve advertiser outcomes. In 2023 Optimera’s partners targeted: 1,641,129,762 impressions to achieve Direct Sold KPIs = $26,945,947.03 in publisher revenue Optimize toward quality As 2024 begins with…
Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…
Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it. In this article,…
If you spend hours tediously monitoring and adjusting your Universal Pricing Rules, we have some great news. You can get all that time back in your day AND achieve better results. Optimera’s Dynamic Flooring intelligently and proactively adjusts your floors based on real-time data from every pageview. Instead of “one-size-fits-all”…