Building A Better Bid Request As buyers seek stronger signals to value impressions, gaps in ORTB and publisher data have led DSPs to rely on third-party inputs, often without publisher control. At #NavigatorNYC, Keith will share the stage with Mike Racic, President, Prebid and Jake Sullivan, Inventory & Ad Quality at Yahoo…
Just in time for Q4, Oracle exits the advertising ecosystem leaving publishers scrambling to find a replacement at the busiest time of year. With Optimera, publishers have always had the ability to target in-view inventory to the ad slot level, ensuring that Viewability KPIs are met. Because Optimera measures the…
To protect brand image and reputation, advertisers naturally want to align with content that reflects positively on their brand and therefore display their ads among content that they consider safe. Publishers used to place ads ROS, but as measurement vendors have spun up to inform the buy side of brand…
Whether you’re considering refreshing your advertising inventory for the first time, losing the vendor that powers your refresh, or seeking more ROI on your in-house refresh, Optimera’s Smart Refresh provides solutions for all three use cases. What is ad refresh? Based on predetermined parameters like viewability and time-in-view, when a…
Optimera’s suite of publishing technology began with a single product that allowed AdOps teams to optimize campaign delivery toward in-view inventory in order to achieve Viewability KPIs for advertisers. Optimera is now a publisher technology that includes a suite of solutions that increase publisher revenue and improve advertiser outcomes. Oracle’s recent…
Targeted Ad Delivery for Direct Sold and Programmatic Deals Quality content creators put Optimera’s publisher technology to work to increase their revenue and improve advertiser outcomes. In 2023 Optimera’s partners targeted: 1,641,129,762 impressions to achieve Direct Sold KPIs = $26,945,947.03 in publisher revenue Optimize toward quality As 2024 begins with…
Enhancing the effectiveness of an ad campaign hinges on maximizing its visibility to a site’s visitors, a concept known as viewability. Viewability stands as a paramount concern for both publishers and advertisers. But what exactly does viewability entail? Viewability is a digital advertising metric that measures impressions that were seen…
Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…
When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers…
Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it. In this article,…