2023 Recap

2023 Recap

Targeted Ad Delivery for Direct Sold and Programmatic Deals Quality content creators put Optimera’s publisher technology to work to increase their revenue and improve advertiser outcomes. In 2023 Optimera’s partners targeted: 1,641,129,762 impressions to achieve Direct Sold KPIs = $26,945,947.03 in publisher revenue Optimize toward quality As 2024 begins with…

Solutions with Synergy: Your Publisher Technology Roadmap

Solutions with Synergy: Your Publisher Technology Roadmap

Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers…

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it.  In this article,…

Measuring the measurers

Measuring the measurers

Advertising key performance indicators (KPIs) exist for a good reason: to provide metrics that quantify how and whether brands achieve specific advertising goals. The metrics are plentiful, often come along with inconsistent definitions, and as soon as publishers have a grasp on how to optimize campaign delivery that results in…

Optimera’s Viewability Targeting Guarantee

Optimera’s Viewability Targeting Guarantee

Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values:…