Advertising key performance indicators (KPIs) exist for a good reason: to provide metrics that quantify how and whether brands achieve specific advertising goals. The metrics are plentiful, often come along with inconsistent definitions, and as soon as publishers have a grasp on how to optimize campaign delivery that results in…
A is for Brand Safety Audit We offer Optimera clients an intensive examination of their site content that reveals what advertisers see and how measurement vendors report. It’s often not your page content that violates. Our Brand Safety Audits have revealed: One publisher had the category “Love & Sex” in their…
Are you giving away sticky footer ad revenue to a third-party? Not running this highly-viewable and profitable ad unit? Let us set you up with our Simply Sticky footer ad — free for Optimera clients. No fee, no rev share! Last month, our Simply Sticky footer ad created over 70…
Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values:…
If you spend hours tediously monitoring and adjusting your Universal Pricing Rules, we have some great news. You can get all that time back in your day AND achieve better results. Optimera’s Dynamic Flooring intelligently and proactively adjusts your floors based on real-time data from every pageview. Instead of “one-size-fits-all”…
As Q4 approaches, it’s a good time to make sure your ad stack is set to deliver the best performance possible. We recommend taking some time to check that your line items in Google Ad Manager are properly prioritized. GAM line item selection process: Numerical priority => Named priority => CPM…