To protect brand image and reputation, advertisers naturally want to align with content that reflects positively on their brand and therefore display their ads among content that they consider safe. Publishers used to place ads ROS, but as measurement vendors have spun up to inform the buy side of brand safety violations, effective campaign delivery…
Whether you’re considering refreshing your advertising inventory for the first time, losing the vendor that powers your refresh, or seeking more ROI on your in-house refresh, Optimera’s Smart Refresh provides solutions for all three use cases. What is ad refresh? Based on predetermined parameters like viewability and time-in-view, when a site visitor comes to a…
Optimera’s suite of publishing technology began with a single product that allowed AdOps teams to optimize campaign delivery toward in-view inventory in order to achieve Viewability KPIs for advertisers. Optimera is now a publisher technology that includes a suite of solutions that increase publisher revenue and improve advertiser outcomes. Oracle’s recent announcement to leave behind its…
Targeted Ad Delivery for Direct Sold and Programmatic Deals Quality content creators put Optimera’s publisher technology to work to increase their revenue and improve advertiser outcomes. In 2023 Optimera’s partners targeted: 1,641,129,762 impressions to achieve Direct Sold KPIs = $26,945,947.03 in publisher revenue Optimize toward quality As 2024 begins with the signal loss from #chromegeddon,…
Enhancing the effectiveness of an ad campaign hinges on maximizing its visibility to a site’s visitors, a concept known as viewability. Viewability stands as a paramount concern for both publishers and advertisers. But what exactly does viewability entail? Viewability is a digital advertising metric that measures impressions that were seen by a human and is…
Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience that provides strong outcomes for…
When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers succeed, and they have plenty…
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Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it. In this article, we’ll explain the concepts underlying…
This May, we were pleased to host a group of international publishers at the Optimera office for a joint presentation along with U.S. News & World Report, sharing how publishers can lead the way in providing solutions to some of digital advertising’s biggest challenges. The International News Media Association (INMA) brings together news media companies…