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Solutions with Synergy: Your Publisher Technology Roadmap

Solutions with Synergy: Your Publisher Technology Roadmap

Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience that provides strong outcomes for…

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

Campaign Optimizations Drive Publisher Revenue and Advertiser Success

When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers succeed, and they have plenty…

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Hey there! Thanks for letting us know you’re interested in Optimera. We’ll be reaching out shortly and look forward to chatting with you! In the meantime, feel free to read more here on our website. Here’s a few good places to start: About Optimera & the team The Optimera blog

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing increases publisher revenue — with the right method and technology

Dynamic floor pricing is the biggest opportunity right now for publishers to maximize yield from programmatic advertising in the open exchange. But some publishers are skeptical regarding the effectiveness of this strategy, with concerns raised about whether dynamic floor pricing truly increases revenue or simply redistributes it.  In this article, we’ll explain the concepts underlying…

Optimera welcomes international publishers on INMA Study Tour

Optimera welcomes international publishers on INMA Study Tour

This May, we were pleased to host a group of international publishers at the Optimera office for a joint presentation along with U.S. News & World Report, sharing how publishers can lead the way in providing solutions to some of digital advertising’s biggest challenges. The International News Media Association (INMA) brings together news media companies…

Careers

Optimera is hiring! Role: AdOps ManagerLocation: Downtown NYC and remote About Optimera:Optimera’s publishing technology platform creates lift for publishers with powerful, automated solutions for targeted ad delivery, revenue optimizations, premium inventory creation, and healthcheck and benchmark reporting.  Built at a publisher and incubated at the Daily News Innovation Lab, Optimera has 10 years of expertise…

Publisher Technology Suite

Give Optimera a try, on us! See how Optimera can lift your revenue and your efforts with a month-long free trial. There’s no cost or commitment, and the revenue gains are yours to keep.

Privacy Policy

Who we are Optimera is a publishing technology company. Our website address is: https://optimera.nyc. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also…

Optimera makes brand safety as simple as A-B-C

Optimera makes brand safety as simple as A-B-C

A is for Brand Safety Audit We offer Optimera clients an intensive examination of their site content that reveals what advertisers see and how measurement vendors report. It’s often not your page content that violates. Our Brand Safety Audits have revealed: One publisher had the category “Love & Sex” in their navigation menu, causing a brand…