Who we are Optimera is a publishing technology company. Our website address is: https://optimera.nyc. Comments When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also…
A is for Brand Safety Audit We offer Optimera clients an intensive examination of their site content that reveals what advertisers see and how measurement vendors report. It’s often not your page content that violates. Our Brand Safety Audits have revealed: One publisher had the category “Love & Sex” in their navigation menu, causing a brand…
Are you giving away sticky footer ad revenue to a third-party? Not running this highly-viewable and profitable ad unit? Let us set you up with our Simply Sticky footer ad — free for Optimera clients. No fee, no rev share! Last month, our Simply Sticky footer ad created over 70 million in-view impressions for one…
Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values: By using Optimera’s key values,…
If you spend hours tediously monitoring and adjusting your Universal Pricing Rules, we have some great news. You can get all that time back in your day AND achieve better results. Optimera’s Dynamic Flooring intelligently and proactively adjusts your floors based on real-time data from every pageview. Instead of “one-size-fits-all” UPRs, Dynamic Flooring sets the right…
As Q4 approaches, it’s a good time to make sure your ad stack is set to deliver the best performance possible. We recommend taking some time to check that your line items in Google Ad Manager are properly prioritized. GAM line item selection process: Numerical priority => Named priority => CPM Each ad request to GAM…
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About Optimera Optimera exists to solve real publisher problems and create lift. Incubated at the Daily News Innovation Lab, Optimera launched its flagship viewability product that gave publishers the ability to optimize campaign delivery toward viewable inventory, based on real-time data, without wasting impressions. Since its inception in 2014, Optimera has continued to organically develop…
All-in-one publisher technology Optimera’s single implementation provides powerful, automated solutions for: ✓ CPM & Revenue Lift✓ Viewability✓ CTR ✓ Attention✓ Brand Safety✓ First-Party Profiles✓ Dynamic Flooring✓ Premium Inventory Creation✓ and much more! Give Optimera a try, on us! See how Optimera can lift your revenue and your efforts with a month-long free trial. There’s no…