Publishers bring immense value to the web by providing breaking news, informative articles, lifestyle content, and entertainment. And just like in the days of newspapers and magazines, publishers and their content are sustained through advertising. In the digital world, publishers have the opportunity and responsibility to deliver an ad experience…
When buying online ad space, advertisers strive to achieve the best possible business outcomes. They measure the success of their advertising campaigns by impressions, clicks, and conversions and seek to maximize their return on investment. On the sell side of the transaction, publishers have a vested interest in helping advertisers…
When the internet was new and digital advertising was in its infancy, advertisers had to blindly throw money and ad creatives at the interwebs and hope for something to stick. Fast forward to today. We now have access to illuminating data about where ads serve, who sees them, how conversions…
A is for Brand Safety Audit We offer Optimera clients an intensive examination of their site content that reveals what advertisers see and how measurement vendors report. It’s often not your page content that violates. Our Brand Safety Audits have revealed: One publisher had the category “Love & Sex” in their…
Optimera guarantees you’ll meet viewability KPIs, no matter which measurement vendor the advertiser uses. With Optimera technology, you can surface the highly-viewable inventory you need, at the right time, without overdelivering or reducing inventory by lazy-loading. Here’s an example of how one Optimera publisher targeted a direct campaign using our viewability key values:…